about

EM DEANE KELLEY, FOUNDER & DESIGNER

Em is a Graphic Designer and proud female business owner of Locals Creative– a boutique creative agency. Raised in rural Maine, her love for small towns and spending time outside led her to Truckee, California. When outside of the office, she can be found skiing, mountain biking, hiking, and enjoying bluegrass shows alongside friends or campfires with her family. 

When starting her business, she chose to plant her roots in the mountains to keep creative collaboration opportunities true to the nature that often inspires them. Through her work, she uses her business as a platform to advocate for community causes, the environment and social justice issues while also serving on the Board of Directors for Slow Food Lake Tahoe. Often found working from the road, her laptop can be found sprinkled with dirt and never too far from a trailhead or nature view to inspire her client, brand and personal work. 

With the outdoors engrained in her DNA, she hopes to inspire those around her to speak up and protect the places they love most. 

Our commitment

At Locals Creative, we strive to provide our customers with top tier creative services while using our business as a platform to affect positive change in our community and for the environment. 

Joining 1% for the Planet is our way of committing to using our brand as a way to not only help locals with their businesses, but to protect, restore and advocate for this wonderful place (Truckee, CA) that we call home.

Pledging to donate 1% of annual sales to support organizations focused on the environment is something we are proud of and hope to inspire other businesses to consider. In addition, our #onepercentbetter promise has lead us to become proud Mountain Area Preservation and Protect our Winters Business Members along with a proud member of the Protect Our Winters Creative Alliance.

Designed for Nature

Elevate your project impact with our new program, designed for nature. Moving forward, we will donate $50 to an environmental non-profit of your choice for every design intensive, branding and website package booked. Choose from one of our favorites (like Protect Our Winters and Mountain Area Preservation) or select an organization of your choice from the 1% for the Planet Network— your choice, your impact.

Together let’s speak up and protect the places we love most.

proudly partnered with leaders in climate & environmental advocacy